American brewing company
For people named Yuengling and for other uses, see Jüngling § Yuengling.
D.G. Yuengling & Son Brewing Complex in Pottsville, Pennsylvania.
|Founded||1829 (as Eagle Brewery, 191 years ago)|
|The East Coast and Southeastern parts of the United States|
|Frank D. Yuengling and David Yuengling,|
|Products||Beer, near beer, ice cream|
|2.9 million US beer barrels (3,400,000 hL) in 2015|
|Owner||Richard Yuengling Jr.|
D. G. Yuengling & Son is the oldest operating brewing company in America, established in 1829. In 2018, by volume of sales, it was the largest craft brewery, sixth largest overall brewery and largest wholly American-owned brewery in the United States. Its headquarters are in Pottsville, Pennsylvania. In 2015, Yuengling produced about 2.9 million barrels, operating two Pennsylvania facilities and a brewery in Tampa, Florida.
Yuengling is an Anglicized version of Jüngling, its founder's surname and the German term for a "young person” or “youngster”.
The family-owned brewery has traditionally changed ownership through the purchase of the company by the offspring of the previous owner. Though it is an amber lager, Yuengling Traditional Lager is popular enough in Pennsylvania and the Delaware Valley to be ordered in some bars by simply asking for a lager.
German brewer David Gottlieb Jüngling (1808–1877) immigrated to the United States in 1828 from Aldingen, near Stuttgart, in the Kingdom of Württemberg. He anglicized his surname from Jüngling to Yuengling and began the "Eagle Brewery" on Centre Street in Pottsville in 1829. His eldest son David Jr. left the Eagle Brewery to establish the James River Steam Brewery along the James River in Richmond, Virginia. The first brewery burned down in an 1831 fire and the company relocated to W. Mahantongo Street at 5th Street, its current location. The Eagle Brewery changed its name to "D. G. Yuengling and Son" in 1873 after Frederick Yuengling joined his father David in running the company. Although the company's name changed, the bald eagle remained the company's emblem. During the late 19th century, breweries were also opened in Saratoga Springs, New York City, and Trail, British Columbia, although they were eventually merged with the Pottsville plant.
Frank D. Yuengling began heading the company in 1899 after his father Frederick died. During the Prohibition era, Yuengling survived by producing "near beers" (beverages with a 0.5% alcohol content) called "Yuengling Special", "Yuengling Por-Tor", and "Yuengling Juvo". The company also ran a dairy which produced ice cream and opened dance halls in Philadelphia and New York City. In 1933 when the nation's breweries and disgruntled beer lovers finally won the fight against Prohibition, Yuengling introduced its symbolic Winner Beer, celebrating Prohibition's repeal, and the brewery shipped a truck load of its popular brew to the White House to show their appreciation to President Roosevelt. Richard L. Yuengling Sr. and F. Dohrman Yuengling succeeded Frank Yuengling after their father's death in 1963.
Yuengling experienced an increase of sales after a renewed interest in history owing to the United States Bicentennial in 1976. Yuengling bought the rights to use the Mount Carbon (Bavarian Premium Beer) name and label when Mount Carbon Brewery went out of business in 1977. Yuengling initially brewed beer at Mount Carbon but eventually abandoned it. The dairy remained in business until 1985.
Richard L. ("Dick") Yuengling Jr. took over as the 5th-generation company president in 1985, the same year its Pennsylvanian brewery was listed on the National Register of Historic Places as the oldest in the United States. It was also so listed in the Pennsylvania Inventory of Historic Places at some unspecified date. (The company's website mentions only a vague national and state registration in 1976). Yuengling has been a registered trademark for a variety of merchandise, including beer, since 1995. The Pottsville brewery was featured on an episode of The History Channel's American Eats.
In 1987, the brewery reintroduced an amber lager they had not made in decades to take advantage of a spike in popularity of heavier-style beers. Since this time, Yuengling Lager has become its flagship brand, accounting for 80% of production and much of its rapid growth. In 1990, the brewery sold 138,000 barrels. At the time, Yuengling was the largest brewer of porter in the United States.
In the early 1990s, demand throughout Pennsylvania, New Jersey, and Delaware outstripped the existing brewery's abilities. In 1999, they increased their manufacturing capacity by purchasing a Stroh Brewery Company plant in Tampa, Florida, hiring the former Stroh employees, and began working with a trade union for the first time. In 2000, the company built a third brewery in Pennsylvania, in Port Carbon in Schuylkill County near Pottsville. With production at the Port Carbon, Tampa, and original Pottsville plants, the company has been able to expand throughout the East Coast.
Yuengling employees filed for union decertification in 2006. As a result, Yuengling did not renew a contract with Teamsters Local 830 of Philadelphia in March 2006. In response, the trade union began boycotting Yuengling products.
As of 2017, Yuengling is a moderately priced beer popular northward through New York, westward until Illinois and Kentucky, and southward through Georgia, where it has a large following. The Tampa brewery supplies the Florida Gulf Coast, the Florida Keys, Central Florida, North Florida, the Florida Panhandle as well as Alabama and Tennessee. The brewery uses corn from Minnesota and hops from Washington as ingredients in its products. Yuengling beer returned to Massachusetts on March 3, 2014, after having circulated among some bars and restaurants beginning in February.
Yuengling began distribution in the state of Georgia on October 27, 2008. Yuengling also expanded distribution into West Virginia in May 2009, Ohio in October 2011, Rhode Island in June 2014, Connecticut in September 2014, Louisiana in August 2016, and Indiana in March 2017. On December 7, 2017, Yuengling announced it would expand to Arkansas in January 2018, after teasing it would expand to either that state, Kentucky, Michigan, or Texas earlier in the day on social media. Despite losing out to Arkansas, Kentucky began serving Yuengling in draft form on March 6, 2018, and began selling it for takeout use on March 19, 2018.
Owner Dick Yuengling spoke in Harrisburg, Pennsylvania on August 26, 2013 and made his anti-union beliefs clear, calling for Pennsylvania to be a "right-to-work" state, and praising Republican governor Tom Corbett.
A fire broke out at Yuengling's Tampa brewery on October 26, 2013. The extent of the damage was unknown.
In February 2014, Yuengling Ice Cream returned to the market after a near 30-year absence. Although operated by the Yuengling family, it is operated by David Yuengling, a cousin of Dick Yuengling and a direct descendant of David Gottlob Jüngling. It is legally a separate company from the brewery, as was the case since 1935.
In October 2016, Dick Yuengling sparked calls for boycotts of Yuengling after endorsing Donald Trump for president.
Yuengling will transfer at least 51% control of the company in the future to either of his daughters that are currently executives, Jennifer or Wendy; he told them which one privately but not publicly. News reports in 2019 also indicated that Yuengling's two other daughters, Debbie and Sheryl, also both work for the company, and are also "next in line to take over."
In October 2019, Yuengling partnered with Hershey's to produce a limited release collaboration beer titled Yuengling Hershey's Chocolate Porter. This was the first collaborative beer for Yuengling in its 190-year history.
In 2021, Yuengling announced its expansion into Texas through a partnership that will see its products brewed at Molson Coors' facility in Fort Worth.
It has now been available in Ohio for a decade.
- An amber lager in the style common before Prohibition (commonly called pre-Prohibition lager). Introduced in 1987, it was developed by longtime Yuengling brewmaster N. Ray Norbert. It subsequently became the company's flagship beer, and what is received if a "lager" is ordered throughout many parts of Pennsylvania, New Jersey and Delaware. It is usually sold in green bottles prominently featuring the word "LAGER" on the label, but is also available in cans, brown quart bottles, and 24 ounce cans. It was previously offered in 22 ounce bottles, colloquially known as "bombers". The term "cannon" has replaced the "bomber" name for the large cans. Yuengling Lager is 4.4 percent ABV.
- A lower-calorie version of the Traditional Lager.
- Yuengling Premium Beer This was Yuengling's flagship brand prior to the introduction of Traditional Lager. As of 2020 its distribution is primarily limited to Pennsylvania.
- A standard American pilsner.
- A lower-calorie version of the Premium Beer.
- This black and tan is a mixture of Yuengling Premium Beer (40%) and Dark-Brewed Porter (60%). It was introduced in 1986.
- A Baltic porter with a very dark cola color, appearing almost black in the glass with a pale tan head, and a strong malt flavor. Porter originated in England in the early 1700s and became popular in Colonial America, with production concentrated in Pennsylvania. When German brewers like D.G. Yuengling began brewing in America, the popularity of porter led them to add porters to their offerings. Prior to the start of the craft brewing revolution in the 1970s, Yuengling, Stegmaier and Narragansett were the only breweries still producing porters on a regular basis in the United States. (By this time, no British breweries were brewing porters.) For this reason, these breweries have been credited with helping to keep the porter style alive. Rather than using the traditional top-fermentingale yeasts used in most porters, Yuengling's porter is bottom-fermented; few mainstream breweries produce this style. Since the 1800s it has been known as "Pottsville Porter".
- Named for Philip Stanhope, 4th Earl of Chesterfield, this is Yuengling's hoppiest beer. Although Yuengling brewed ales in the 1800s, Lord Chesterfield Ale was introduced in 1934 and was described then as a Canadian type ale. This is not a true ale as it is brewed with, "bottom-fermenting" type, lager yeast. Like the Traditional Lager, it is usually sold in green bottles (but also in cans) and has an element of corn in its profile. It is very carbonated and tends to sprout a large but short-lived head when poured. As of 2007, Lord Chesterfield is no longer sold in kegs. However, quarter kegs were put back on the market in October 2008.
- Introduced in 2018, Golden Pilsner is the first year-round beer introduced in 17 years. Combining pale and specialty malts, and Hallertau and Saaz hops, it has an ABV of 4.7% and comes in at 135 calories. It was initially distributed April 1 to select markets, but eventually made its way around the 22-state footprint Yuengling covers.
- Produced for the Oktoberfest season, beginning in 2011. It is currently Yuengling's only seasonal beer.
- Introduced in 2020, FLIGHT by Yuengling is what the brewery has deemed the "next generation of light beer." With 2.6 grams of carbs, 95 calories, and 4.2% ABV, the beer is brewed to be crisp and easy-to-drink. Beginning in March 2020, it will be available in bottles (and selectively on tap) across Yuengling's 22-state footprint.
No longer produced
- Introduced in February 2009, this was a return of a discontinued beer last brewed in the 1970s. According to company sources, it was to be sold as a draught-only, spring seasonal beer. Due to its popularity Yuengling Bock beer was made available for kegs and cases in January 2010. Bock Beer was discontinued in early 2015 after not meeting sales expectations.
- Yuengling introduced a Summer Wheat beer in 2014. It was 4.5% ABV and was less hoppy than the normal brew. It was described as "a southern true authentic Bavarian-style wheat beer. Summer Wheat was discontinued in 2017 along with Yuengling IPL when the Golden Pilsner was introduced, as "part of a business strategy to focus more on the core brands."
- At 5% ABV, the India Pale Lager was bright in color and loaded with Bravo, Belma, Cascade, and Citra hops on a balanced lager base. The IPL was first brewed in 2015 and discontinued along with Summer Wheat in 2017.
- It was described in 1978 as darker in color than Yuengling premium, deep yellow gold, with the aroma of burnt baked potato, a sharp hop taste and bitter finish. It was less expensive than Yuengling Premium.
- Originated from Reading's Northeast Taproom where they mixed a 50/50 blend of Dark-Brewed Porter and Lord Chesterfield Ale. The local bar then requested that Yuengling sell the draft pre-mixed and the official "Half & Half" was born. It was replaced by Original Black & Tan in 1986 and was discontinued.
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- ^Michael Rubinkam. "Pittsburgh Post-Gazette"."Teamsters foaming over ejection at Yuengling "
- ^Kimm R. Montone. The REPUBLICAN & Herald. Yuengling declares it will honor petition by workers to can union". Retrieved December 8, 2006. Archived May 21, 2006, at the Wayback Machine
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- ^The Columbus Dispatch (2011-09-15). "Yuengling beers to arrive in area on Oct. 3". Dispatch.com. Retrieved 2013-04-22.
- ^The Best of New Orleans (2016-08-01). "Yuengling Beer Hits Louisiana". bestofneworleans.com. Retrieved 2017-05-28.
- ^The Indianapolis Star (2017-04-03). "You can now buy Yuengling in Indiana stores". IndyStar.com. Retrieved 2017-04-26.
- ^"Yuengling Expands Distribution to Arkansas". Brewbound. December 7, 2017.
- ^Manzullo, Brian. "Yuengling will not come to Michigan after all". Detroit Free Press.
- ^Aulbach, Lucas. "Yuengling finally coming to Kentucky in March". The Courier-Journal.
- ^"Kentucky bars to begin serving Yuengling beer Tuesday". www.wkyt.com.
- ^Fire reported at Tampa’s Yuengling Brewery TBO.com. Retrieved October 26, 2013
- ^Yuengling ice cream returns CNN. 12 February 2014. Retrieved 30 October 2016.
- ^Peterson-Withorn, Chase (27 October 2016). "Beer Drinkers Are Boycotting Yuengling After Its Billionaire Owner Endorses Trump". Forbes. Retrieved 30 October 2016.
- ^Peterson-Withhorn, Chase (October 25, 2016). "Bottle Royale". Forbes (The Forbes 400 Special Issue).
- ^Rader, Tom. "Yuengling daughters talk about future of family's brewery." Allentown, Pennsylvania: WFMZ-TV News, July 11, 2019.
- ^Andrew, Scottie (October 2, 2019). "What do you get when Hershey's and Yuengling team up? Chocolate beer". CNN. Retrieved October 2, 2019.
- ^Snider, Mike (October 1, 2019). "Beer meets chocolate in new Yuengling and Hershey's rich, chocolatey porter". USA Today. Retrieved October 2, 2019.
- ^Leggate, James (January 14, 2021). "Yuengling beer expands to Texas as first move of westward growth". Fox News. Retrieved January 15, 2021.
- ^"Lager – Better by the Pound – Yuengling". www.yuengling.com.
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- ^"Porter – Yuengling". www.yuengling.com.
- ^"American Porters", by Martin Lodahl, https://www.morebeer.com/articles/american_porters
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- ^Pottsville Republican, Feb. 14, 1885, p. 7
- ^Pottsville Evening Republican, Dec. 29, 1934, p. 6
- ^"Golden Pilsner (D.G. Yuengling & Son Inc.)".
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- ^"Oktoberfest – Yuengling". www.yuengling.com.
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- ^"Our Beers: Seasonal (D.G. Yuengling & Son Inc.)".
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D.G. Yuengling & Son, Inc. (Pottsville, Pennsylvania) has officially announced that its highly coveted Oktoberfest will begin its Seasonal Release in late August 2019.
Returning to shelves and taps with “a brand-new look . . . [that] still reflects the brand’s rich German heritage and brewing expertise,” Oktoberfest is a medium-bodied Märzen brewed with “an expert blend of roasted malts and . . . hops.” Coming in at a quaffable 5.4% ABV, Oktoberfest can be easily enjoyed by the bottle, pint or stein all fest season long.
Oktoberfest is rolling out now and is scheduled to hang around through October. You can expect to find this Seasonal offering available in 6-packs of 12 oz. bottles, 12-packs of 12 oz. bottles and on draft at select beer-friendly retailers, bars and restaurants located in Alabama, Florida, Pennsylvania and throughout the rest of Yuengling’s distribution network. Prost!
Vital Information for Oktoberfest from D.G. Yuengling & Son, Inc.
Release – Seasonal (Fall); August – October 2019
Style – Märzen/Oktoberfest
ABV – 5.4%
Fun Fact – On the packaging update: “This release follows a series of brand updates from Yuengling this year, including the 190th anniversary commemorative cans, updates to the Premium, Premium Light, and Lord Chesterfield cans and Porter 12-pack packaging, spearheaded by Yuengling’s 6th generation; Jen, Debbie, Wendy, and Sheryl Yuengling.”
Suggested Food Pairings – “Yuengling’s fan-favorite Oktoberfest pairs particularly well with sausages, breads, and cheeses, making it a delicious choice for the approaching fall season and Oktoberfest celebrations across the U.S. Hearty recipes like Oktoberfest Apple Pancake Recipe, Oktoberfest Turkey Dinner and Oktoberfest Fondue make for great additions to any fall tailgate or celebration.”
Availability – 6-packs of 12 oz. bottles, 12-packs of 12 oz. bottles & draft
Beer Finder – https://www.yuengling.com/find-our-beer/
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Yuengling Oktoberfest Returning For 2020
Exciting news from America’s Oldest Brewery - back by popular demand, Yuengling’s seasonal Oktoberfest is on shelves – just in time to bring the biergarten home!
With many in-person Oktoberfest celebrations canceled this year, there’s no better time to bring the celebration home with this seasonal favorite – while supplies last! A perennial fan favorite that flies off the shelves, Yuengling’s Oktoberfest pays homage to the brand’s traditional German roots and is a perfect fit for fall beer roundups or just welcoming the change of seasons. Copper in color, this medium bodied beer is the perfect blend of roasted malts with just the right amount of hops to capture a true representation of the style.
Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.
America’s Oldest Brewery’s coveted brands will be available for purchase statewide starting August 23, 2021
POTTSVILLE, Pa., June 8, 2021 /PRNewswire/ — D.G. Yuengling & Son, Inc., America’s Oldest Brewery® and Molson Coors Beverage Company announced today, as a part of their joint venture, Yuengling beers will be available across Texas starting August 23, 2021. Yuengling will launch with its iconic Yuengling® Traditional LAGER, Light Lager 99, Golden Pilsner, and FLIGHT by Yuengling, the Next Generation of Light Beer ™.
As part of the launch, Yuengling will hold a SuperFan Sweepstakes where lucky winners will get the opportunity to attend a Yuengling First Taste Party as a VIP. Yuengling will also award additional winners the chance to get the first case of Yuengling in their area. Fans can use the QR code here to learn more about how to enter the sweepstakes.
“The official countdown is on for Yuengling fans in the Lone Star state who are anxiously waiting to enjoy our family of great beers,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “We are proud to announce that we are finally bringing the goods to Texas at the end of August. We have worked tirelessly to ensure our family’s recipes and tradition of brewing excellence for the past 192 years will be matched as we brew Yuengling locally in Ft. Worth for the great state of Texas.”
The August 23rd launch marks the first state in the joint venture’s plan with the Molson Coors Beverage Company to increase Yuengling’s reach beyond its current 22-state Eastern footprint. Through this strategic partnership, millions of beer fans in Texas will now have their pick from a variety of Yuengling’s renowned beers.
“It’s exciting to finally see the first state-wide launch of our joint venture come to fruition,” said Gavin Hattersley, President and CEO of Molson Coors Beverage Company. “Over the next few months, our skilled team at the Molson Coors Ft. Worth brewery will work hand-in-hand with the Yuengling family to bring Texans the rich tradition and quality that America’s Oldest Brewery is known for.”
The Yuengling Company will oversee expansion into Texas and any other western markets outside of Yuengling’s existing 22-state Eastern footprint.
“Bringing Yuengling’s iconic beer to one of the country’s largest beer markets is a tremendous growth opportunity for The Yuengling Company,” said Pat Pikunas, General Manager, The Yuengling Company. “We look forward to bringing the goods and giving Texans the highest quality beer drinking experience.”
Fans can keep up with the countdown and look out for updates on where to find Yuengling’s beer in Texas on Yuengling’s Facebook page (https://www.facebook.com/Yuengling), on Twitter (https://twitter.com/Yuengling_Beer) and Instagram (https://www.instagram.com/yuenglingbeer/) as well as by visiting www.Yuengling.com.
About The Yuengling Company
Formed in September 2020, The Yuengling Company is a Joint Venture between D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, and the Molson Coors Beverage Company. Headquartered in Ft. Worth, Texas, The Yuengling Company will drive new market expansion and lead all facets of the business beyond the 192 year old brewer’s existing 22-state footprint plus any future D.G. Yuengling & Son, Inc.’s New England expansion. In 2021, Yuengling Company will launch in Texas with Yuengling Traditional LAGER, Yuengling Light Lager 99, Golden Pilsner and FLIGHT by Yuengling.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Now sold in 22 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Raging Eagle Mango. Get news, updates and access media images at https://www.yuengling.com/news.
About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. To learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors
Release 2020 oktoberfest yuengling date
.Louisiana Beer Reviews: Yuengling Oktoberfest (duo review)
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