Brands 意味

Brands 意味 DEFAULT



Weblio english-japanese Translation app

・English-japanese Translation
・Translation history

Version 3.34

Ratings and Reviews

Almost there...

I want it to auto-detect my input language and output language so I only have to hit ONE button rather than having to choose from two buttons every single time even when it’s SO OBVIOUS which language I want to translate to. Com’on you can do it!

Agreat app

This is the best japanese-english translation text, but I hope you add past button i'm sure most people use past feature especially when translate japanese sentences

Nice Translation

That's good :)

The developer, GRAS Group, Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

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The following data may be used to track you across apps and websites owned by other companies:

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

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Privacy practices may vary, for example, based on the features you use or your age. Learn More


GRAS Group, Inc.

30.7 MB


Requires iOS 12.0 or later.
Requires iPadOS 12.0 or later.
iPod touch
Requires iOS 12.0 or later.
Requires macOS 11.0 or later and a Mac with Apple M1 chip.

English, Japanese

Age Rating

© GRAS Group, Inc.


In-App Purchases

  1. Weblio英語翻訳アプリ プレミアムサービス$3.49


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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ロングマン現代英英辞典よりbrandbrand1 /brænd/ ●●○ noun [countable]1TYPEa type of product made by a particular company, that has a particular name or design → makebrand ofWhat brand of detergent do you use?brand leader/leading brand (=the brand that sells the most)products which lack a strong brand imagebrand loyalty (=the tendency to always buy a particular brand)own brand British English, store brand American English (=a product made and sold by a particular store)2 →brand of humour/politics/religion etc3MARKa mark made or burned on a farmanimal’s skin that shows who it belongs toコロケーションADJECTIVES/NOUN + brand a leading branda leading brand such as Toshibaa top brandKids want to have Nike and Reebok and other top brands.a popular brandIt’s the most popular brand of tequila in own brand British English, a store brand American English (=sold by a particular store under its own name)A supermarket’s own brand should cost less than the nationally advertised brands.brand + NOUNthe brand leader (=the brand that sells the most)Schwartz is the brand leader for herbs and spices in the UK.a brand nameThe use of tobacco brand names in sponsoring sports has been banned.a brand image (=the way a product or organization seems to the public)A company carefully protects its brand image.brand loyalty (=the tendency to always buy a particular brand)Advertising is used to sell a product and create brand loyalty.コーパスの例brand• Emap Esprit brings together our powerful healthcare titles and strongconsumerbrands in the pregnancy, baby and healthsectors;?• my favouritebrand of toothpaste• They sell all the usualkinds of coffee, but also some less well-knownbrands.• Choice of wines, all leading brands of whiskies, Alloa Ales.• A distillery that wanted to launch a new brand of whisky would face this situation.• Interviewers visited them weekly with catalogues of brands and prices.• The fiasco has shown up the dangers in an industry where reputation often rests more on brand names than transparency.• Coke and Pepsi are the most popularbrands of cola.• If you suspect a trueexternalfungusinfectiontreat with proprietarybrand of fungus brand• Prepare a list of six food products that are available as store brands, generic brands, and national brands.• See Table 9-2 for costcomparisons of national brands, store brands, and generic brands for some selected products.• Another kind of price competition between supermarkets is in the extent and diversity of privatelabelofferings, so-calledstore brands.• The store brand is usually cheaper than regular brands.brandbrand2 ●○○ verb [transitive]1CALL/DESCRIBE ASto describe someone or something as a very bad type of person or thing, often unfairlybrand somebody (as) somethingYou can’t brand all football supporters as hooligans.Stealing that money has branded Jim for life – no one will trust him again.2MARKto burn a mark onto something, especially a farm animal, in order to show who it belongs tobrand something with somethingEach cow was branded with the ranch’s logo.3 technical to give a name to a product or group of products so that they can be easily recognized by their name or design→ 動詞表参照コーパスの例brand• Large umbrellasoffer high visibility and are often branded.• When David Haleclaims he was pressured into making illegalloans, he is branded a crook and a liar.• It sounds like you are overly concerned about being branded as a corporatecrier if you go to management.• Lydia, cooped up like a hen in her house, had branded herself victim, prey, alien and afraid.• The alabaster face of Rogal Dorn branded his retinas: a crag of a face, with lushtoughlips.• Brown's assistant has been branded in the papers as incompetent.• Thousands, branded parasitical intellectuals merely because they spoke a foreignlanguage or worespectacles, were systematically liquidated.• He also branded the idea of planetary motion caused by invisible epicycles as equally erroneous.brand something with something• Henry Schmitt's cattle are branded withHlazy S.ロングマンビジネス辞典よりbrandbrand1 /brænd/ noun [countable]MARKETINGa name given to a product by a company so that the product can easily be recognized by its name or its designVirgin’s aim is to ensure that all its products and services match and exploit the brand.the Lancôme brand of cosmeticsThis is a company with strong brands and a good position in many markets.We built the Veuve Clicquot brand slowly over seven years.Argos bought five factories and developed its own brand called Fortuna.A brand is a type of product made by a particular company. You use brand to talk about products that you use every day, such as food and drink or cleaning products They sell many different kinds of coffee, including some of the less well-known brands. A make is the name of a particular product or the company that makes it, used especially about things such as electrical equipment and cars, but not about food or drink‘What make of car do you own?” “A Mercedes.’ A model is one particular type of car or machine from the various types that a company produces We produce a range of different computers, but this is our most popular model. A label is a name representing the company that is selling a product These products are manufactured overseas to a standard approved by the store and sold under their own label. →aspirational brand →consumer brand →dealer's brand →house brand →private brand →signature brand →stand-alone brandbrandbrand2 verb [transitive]MARKETING to give a name to a product or group of products so that they can be easily recognized by their name or design → brandingWe have made great efforts to brand our books by putting the company’s name on the front and back covers.→ 動詞表参照語源brand1Old English“torch, sword”

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One of the most important responsibilities that professional services executives and marketing directors face is sustaining the health of their firm’s brand.

A carefully managed brand is arguably your firm’s most powerful asset. However, if you aren’t diligent, the strength of your firm’s brand may begin to deteriorate. Your firm’s differentiators and positioning can lose their potency, confusing potential buyers and making it more difficult to recruit and retain top talent.

One of the ways business leaders can gauge the health of their firm’s brand is to assess its brand alignment. Now you may be thinking “brand alignment” sounds like one of those fluffy, academic business terms that has little value in the real world. But that would be a mistake. Just as poorly aligned tires can affect your vehicle’s overall efficiency, an unaligned brand degrades the performance of your firm.

In this post, we’ll offer a clear definition of brand alignment, describe the telltale signs of an unaligned brand, and point the way to a solution.

Brand Alignment Defined

Brand alignment is a measure of how well your firm fulfills its brand promise. The strength of your firm’s brand alignment is driven by how well your employees understand, communicate and deliver on your brand’s key messages.

Are your people on the same page when it comes describing your brand and service offerings? And once your firm has been hired, do they do the things they said they would? Brand alignment gets you to “yes” on both counts.

4 Signs You Have a Brand Alignment Problem

  1. Buyers Are Confused — One sure sign your brand is out of alignment is when your buyers tell you they are confused. Buyers who haven’t worked with your firm before rely on your website, marketing materials and sales team to understand your firm. If you are not delivering clear and consistent messages about who you are and what you do, you aren’t going to instill confidence in your brand. Many buyers won’t have the patience to tease out your true story. Instead, they will move on to another firm. But occasionally a buyer will tell you that they are confused or frustrated. Don’t ignore these buyers — they are doing you a favor.
  2. Your People Describe Your Brand or Service Offerings Differently — Another sign that your firm’s brand alignment is off is when different members of your team members talk about your firm to buyers or clients in very different ways.

Try this brand alignment test: Ask your delivery team members to describe your core services. How similar are their answers? How about your business development team — how do they answer the same question? If you get a wide-ranging set of answers, you have a brand alignment problem. If your firm was a choir, your people would be singing in different keys. Stop the singing. This is a problem. Do you have a core messaging architecture document that provides language your team can use to describe your firm and address common objections? If not, you haven’t equipped your employees with a powerful alignment tool.

Large firms that work across multiple industries or regions are particularly susceptible to brand alignment problems. Messaging architecture can keep far-flung team members on the same page (literally!).

  1. Your Firm Has Trouble Differentiating Itself — One the keys to professional services marketing success is a firm’s ability to differentiate itself in the marketplace. Few things will spoil your differentiation faster than bad brand alignment.

Imagine if your business development team forgot to mention your firm’s proprietary technology on a call with a potential buyer. Or what if your new marketing director went into your website and edited out important keywords related to your differentiators. Scenarios like these are more common than you’d think.

Without a strong messaging architecture for your employees to lean on, it’s easy to forget or mishandle key messages that differentiate your firm. If your team members aren’t actively thinking and talking about your differentiators, that’s another sign that your people are not aligned about your brand.

  1. You Have Difficulty Recruiting and Keeping Top Talent — In a study on employer branding, we discovered that 3 out of the top 5 business challenges faced by professional services firms are related to recruiting and talent retention. In that same study, we also found that firm culture was more important to recruits than their salary.

Fixing a Brand Alignment Problem

We’ve seen how bad brand alignment can create wide-spread problems for your organization. So how do you measure brand alignment and fix any problems?

It starts with brand research. This involves conducting in-depth interviews and/or online surveys to capture the perspectives of three crucial audiences:

  1. Internal staff: Your firm’s management team and staff provide an internal perspective on your brand. This is particularly useful when compared to the perceptions of external audiences. You may also want to capture the perspectives of different client-facing roles, from business development and marketing to implementation.
  2. Current clients: Involving existing clients in the research process will help you understand how the people you serve perceive a range of factors, including your ability to deliver on your promises, what services they think you offer and the value you provide to their businesses.
  3. Former clients: Former clients can offer clues to building more lasting relationships. They can also illuminate weaknesses that you never knew existed. Understanding why they left can expose underlying brand alignment problems.

While you can do this research yourself, you are much more likely to get an accurate view of each audience if you hire an impartial third party to conduct the interviews.

Once you have collected responses from these three audiences, you can begin comparing their perspectives and looking for inconsistencies. Are there alignment gaps within each audience group (for instance, among different roles in your organization)? What differences do you see between groups? Does the way your internal team views the firm match outsiders’ perspectives? Or is your team’s perception unrealistic? Are there recurring, systemic problems that are driving clients out the door?

Armed with this intel, you can begin to look for patterns, inconstancies and critical problems with delivery. Then it is a matter of prioritizing the issues and addressing them, one by one. If you don’t have a messaging architecture document, create one. It gives your team the language and ideas they need to deliver consistent, differentiated messages to your clients and prospects. From there, you will be able to confidently fine tune the alignment of your brand and ensure that your firm is presenting a powerful, well-aligned brand to the world.

It’s not hard to see how poor brand alignment can create problems for firms attempting to recruit and retain top talent. After all, firms that struggle to instill a clear set of brand values in their employees usually have weaker cultures.

If your firm struggles to attract and keep top talent, it could be a sign that you have a brand alignment problem.


Austin McNairAs an optimistic, collaborative, and resourceful member of Hinge’s marketing team, Austin leverages his versatility and energy to support Hinge and our clients. He brings an extensive range of skills to our marketing team, from project management to project delivery. Austin is Hinge's Marketing Manager.

How Hinge Can Help

An effective brand development strategy needs to connect with the new professional services buyer. Hinge’s Branding Program can help your firm stand out from the competition and build a brand that drives sustained growth.



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